Source: https://www.cbsnews.com/news/biden-campaign-targets-latino-voters-copa-america-trump-team-says-effort-is-waste-of-time-and-money/

Biden Campaign Targets Latino Voters for Copa América, Trump Team Dismissive

The Biden campaign has launched a targeted effort to reach Latino voters during the Copa América tournament, a major soccer event taking place in the United States. The campaign has deployed staff to distribute literature and engage with attendees at various venues, highlighting Biden's policies and contrasting them with those of President Trump. The Trump campaign, however, has dismissed this strategy as a waste of time and money, arguing that the focus should be on issues such as the economy and immigration. This strategy highlights the importance of reaching out to Latino voters, a significant voting bloc that can play a crucial role in the upcoming election. The Biden campaign seeks to capitalize on the popularity of soccer among Latino communities and build connections with voters by engaging with them in an environment they find engaging. Meanwhile, the Trump campaign maintains that issues such as the economy and immigration are more relevant to Latino voters and that the campaign's efforts are better directed towards addressing these concerns. The contrasting approaches reflect the ongoing battle for the Latino vote, a key demographic in the 2020 election.

Summary

"The Biden campaign's targeting of Latino voters during the Copa América tournament reflects the significant role this demographic plays in the upcoming election. The Trump campaign's dismissal of this effort highlights the contrasting strategies employed by both sides to reach this vital voting bloc. Ultimately, the effectiveness of these strategies will depend on how successful each campaign is at addressing the concerns and priorities of Latino voters."

Updated at: 06.22.2024

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Biden campaign targets Latino voters for Copa América, Trump team says effort is "a waste of time and money"

The Biden-Harris reelection team will host watch parties for the soccer matches with campaign surrogates, distribute Biden soccer jerseys, and place ads across the country for the roughly month-long duration of the tournament.