Source: https://arstechnica.com/gaming/2024/06/apple-intelligence-and-other-features-wont-launch-in-the-eu-this-year/

Apple's 'Intelligence' Features Delayed in EU Due to Antitrust Concerns

Apple's plans to introduce new 'intelligence' features in its products, including personalized recommendations, have been delayed in the European Union. The delay stems from ongoing antitrust concerns raised by the EU's antitrust watchdog, the European Commission. The Commission has been investigating Apple for potential violations of competition rules, specifically regarding its App Store policies and the use of user data. The EU's concerns center around Apple's ability to leverage its vast amount of data to create personalized features that could potentially disadvantage competitors. While Apple initially aimed to launch these features this year, the delay indicates the ongoing scrutiny the company faces from EU regulators. The exact nature of the features and their functionalities remain unclear, but they are likely to encompass personalized recommendations for content, apps, and other services based on user data. Apple's strategy of using user data to enhance its offerings has been a subject of scrutiny globally, with regulators in various regions expressing concerns about potential privacy violations and unfair competition. The EU's decision to delay Apple's features highlights the growing global attention towards antitrust issues surrounding tech giants and their data collection practices.

Summary

"The EU's decision to delay Apple's 'intelligence' features highlights the complex and evolving landscape of antitrust regulation in the tech sector. Apple's ambition to leverage user data for personalized recommendations faces regulatory scrutiny, raising questions about the balance between innovation and consumer protection."

Updated at: 06.23.2024

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Apple Intelligence and other features won’t launch in the EU this year

iPhone Mirroring and SharePlay screen sharing will also skip the EU for now.