Source: https://www.espn.com/nfl/story/_/id/40372526/roger-goodell-testifies-sunday-ticket-premium-product

Roger Goodell testifies 'Sunday Ticket' is 'a premium product'

NFL commissioner Roger Goodell testified on Wednesday about the league's plans for its "Sunday Ticket" package, which gives fans access to out-of-market games. During a hearing before a Senate antitrust subcommittee, Goodell stated that "Sunday Ticket" is a "premium product" and that the NFL is seeking to make it "more accessible and affordable" for fans. Goodell also emphasized the importance of the package for the league's revenue stream, claiming it generates "hundreds of millions of dollars" annually. He clarified that the NFL is not seeking to create a monopoly and is committed to offering "Sunday Ticket" through multiple platforms. This follows the announcement that the NFL plans to take over the distribution of "Sunday Ticket" starting in 2023, ending its long-standing partnership with DirecTV. The testimony highlights the NFL's strategy to control the distribution of its premium product, "Sunday Ticket", and to potentially increase its accessibility and affordability for fans. It also sheds light on the league's commitment to ensuring diverse platforms for fans to access the product, suggesting the potential for a broader reach.

Summary

"Roger Goodell's testimony before the Senate antitrust subcommittee underscores the NFL's commitment to "Sunday Ticket" as a key revenue generator and its plans to make it more accessible and affordable while maintaining control over its distribution. The league's strategy indicates a potential shift in how fans access the package, potentially expanding its reach to a wider audience."

Updated at: 06.19.2024